Marketing Essentials for Birth Professionals

A free continuing education workshop brought to you by the Snohomish County Birth Network. Reserving your space is required and a limited number of spots are available. This workshop is open to birth professionals of all kinds, no matter what geographic area they serve.

Let's face it, it is easy to put off marketing because business is humming along. We aren't fully comfortable with it or don't know where to start. In this workshop, you will hear the basics of marketing and learn high-impact, low-cost solutions that can make a big difference. Topics we will cover include: branding, positioning & differentiation, web presence & search engine optimization, communications, social media and advertising & PR. Bring your notebooks because you'll definitely come away from this meeting with a to-do list!

We will not be offering childcare. Babies under 4 months are welcome. Please be aware this will be a more structured learning environment that might be less conducive to caring for an infant.

A full outline:

Branding
- Business name
- Graphics
- Consistency
Positioning & Differentiation
- Packages
- Promotions
- Partnerships
- Networking
Web presence
- Websites: static content vs. “expert” content
- Search engine optimization
- Creating your "house list" with information capture
Social media
- Image control
- Business vs. personal sharing
- Privacy concerns
Communication
- #1 lesson in marketing: communicate with your clientele!
- Ways & reasons to communicate
- Referrals
PR & Advertising
- Shoestring publicity
- Advertising

Your Instructors:
Cymmie Knutsen has been working in marketing and PR for over 10 years. Prior to her work as a doula, she held roles as Marketing Director for Wolfgang Puck Coffee, was a marketing coach and consultant to small businesses & solo entrepreneurs and provided PR representation for non-profits, technology start-ups, public companies and restaurants.

Emily Fontes is a guru of all things web. She has worked in the fields of website design, graphic design, search engine optimization, email marketing and social media for 10 years. Her niche is, of course, birth professionals and she has been a doula and childbirth educator for six years.